About Us

We love (or are even obsessed with) beauty products and we know women do too. Women know that there are products they need and products they want; they are loyal to the former and easily tempted by the latter. Their attention is caught with relative ease, but what sets us apart is our ability to earn their devotion—one Breakthrough in Beauty™ product at a time. Why? Because we bring them products they need and want, and yes, products that really work! And best of all, because we market these products directly to women through the powerful medium of television, we give them convenience and affordability.

Breakthrough in Beauty represents an evolution in the beauty industry. We take undiscovered concepts, and incubate them and provide them with growth opportunities and guidance, thus allowing them to thrive and become irreplaceable in women's lives.