Our Team
Our parent company, Beverly Hills-based Product Partners, LLC, is one of the world's largest and most successful direct response television (DRTV) companies, with a dedicated team that has the talent and passion to build a world-class beauty company.
What sets our team apart from the rest? We:
- Know the business of beauty inside and out
- Are flexible, passionate, highly ambitious, and fast
- Have experience across brands, from massive to prestigious
- Know distribution channels, from DRTV to department stores, and back
Marina Randolph – Founder- 11 years of strategic planning and execution in direct response and direct marketing (Proactiv Solution, Principal Secret, Core Secrets)
- As Vice President of Guthy Renker's second largest brand (Principal Secret), managed all aspects of product line and drove growth from $25MM to over $100MM in under 18 months
- Expertise in driving lifetime value in continuity programs
Yi Hsin Chang – Executive Director of R&D- 10 years formulation experience in skin and hair care products (over 200 finished products in the market)
- Prior to joining Breakthrough in Beauty, managed the R&D department at Schwarzkopf and Henkel North America and consulted for several high-end skincare brands.
- Elect Chair of the California Chapter for the Society of Cosmetic Chemists
- Certified to assess and create product dossier for the EU market (Royal Society of Chemistry and Institute of Biology Certified)
- Doctor in Pharmacy from the University of Sao Paulo
- MBA in Global Business from Pepperdine University
Alisa Beyer – Chair, Breakthrough in Beauty Search- Author of the award-winning Pink Reports™
- Conducts over 100 consumer focus groups a year and surveys more than 50,000 women
- Key brand strategist for more than 15 beauty brands in the last 36 months
- Works with Estée Lauder, Mary Kay, L'Oreal, L'Occitane, Kao Brands, Fresh, Bath & Body Works, Nestlé, and Victoria Secret's Beauty
- National speaking on beauty consumer intelligence and insights
Carl Daikeler – Chairman/CEO- 21 years of direct marketing experience
- Built the first national TV infomercial network in conjunction with Quantum Marketing; introduced infomercials to Europe
- Founder, TelAmerica Media (created 8 Minute Abs™)
- Co-founder, Product Partners, LLC.
Jon Congdon – President- 10 years of direct marketing experience
- Previously worked for Procter & Gamble
- Built the Select Network, a direct response dating service, and Pluscare Network™, a Lasik customer referral service
- Board Member, Electronic Retailing Association
- Co-founder, Product Partners, LLC.
Lara Ross – Vice President of Development and Production- As Vice President of Development and Production, Lara Ross' responsibilities include the development of new Breakthrough in Beauty products and infomercial conception and marketing.
- Ross has spent the past 8 years branding, marketing, and developing beauty products, fitness products, and infomercials. Prior to joining Product Partners, LLC, she was with Good Times Entertainment in New York.
- Ross is excited to help expand the mission and vision of Product Partners, LLC, and grow the Breakthrough in Beauty brand by developing and marketing the highest-quality products and services available to women who want to change their lives.
- A native New Yorker, Ross graduated from New York University.
