Breakthrough in Beauty™Our Team

Our Team

Our parent company, Beverly Hills-based Product Partners, LLC, is one of the world's largest and most successful direct response television (DRTV) companies, with a dedicated team that has the talent and passion to build a world-class beauty company.

What sets our team apart from the rest? We:

  • Know the business of beauty inside and out
  • Are flexible, passionate, highly ambitious, and fast
  • Have experience across brands, from massive to prestigious
  • Know distribution channels, from DRTV to department stores, and back
Marina RandolphMarina Randolph – Founder
11 years of strategic planning and execution in direct response and direct marketing (Proactiv Solution, Principal Secret, Core Secrets)
As Vice President of Guthy Renker's second largest brand (Principal Secret), managed all aspects of product line and drove growth from $25MM to over $100MM in under 18 months
Expertise in driving lifetime value in continuity programs
Yi Hsin ChangYi Hsin Chang – Executive Director of R&D
10 years formulation experience in skin and hair care products (over 200 finished products in the market)
Prior to joining Breakthrough in Beauty, managed the R&D department at Schwarzkopf and Henkel North America and consulted for several high-end skincare brands.
Elect Chair of the California Chapter for the Society of Cosmetic Chemists
Certified to assess and create product dossier for the EU market (Royal Society of Chemistry and Institute of Biology Certified)
Doctor in Pharmacy from the University of Sao Paulo
MBA in Global Business from Pepperdine University
Heather LaveyHeather Lavey – Senior Brand Manager
Over 7 years experience in consumer marketing and strategic communications with a focus in the health and beauty industry
Spent 3 years managing the development and launch of over 20 color collections as a Marketing Manager in Estée Lauder's Global Makeup Marketing department
MBA in Marketing from USC's Marshall School of Business
Alisa BeyerAlisa Beyer – Chair, Breakthrough in Beauty Search
Author of the award-winning Pink Reports™
Conducts over 100 consumer focus groups a year and surveys more than 50,000 women
Key brand strategist for more than 15 beauty brands in the last 36 months
Works with Estée Lauder, Mary Kay, L'Oreal, L'Occitane, Kao Brands, Fresh, Bath & Body Works, Nestlé, and Victoria Secret's Beauty
National speaking on beauty consumer intelligence and insights
Carl DaikelerCarl Daikeler – Chairman/CEO
21 years of direct marketing experience
Built the first national TV infomercial network in conjunction with Quantum Marketing; introduced infomercials to Europe
Founder, TelAmerica Media (created 8 Minute Abs™)
Co-founder, Product Partners, LLC.
Jon CongdonJon Congdon – President
10 years of direct marketing experience
Previously worked for Procter & Gamble
Built the Select Network, a direct response dating service, and Pluscare Network™, a Lasik customer referral service
Board Member, Electronic Retailing Association
Co-founder, Product Partners, LLC.
Lara RossLara Ross – Vice President of Development
As Vice President of Development, Lara's responsibilities include the development of new Beachbody® product and infomercial concepts and marketing.

Lara has spent the past 6 years branding, marketing, and developing fitness products and infomercials. Prior to joining Beachbody, Lara was with GoodTimes Entertainment in New York.

Lara is excited to help expand the mission and vision of Product Partners and grow the Beachbody brand by developing and marketing the highest-quality products and services available to those who want to lose weight, get in shape, and change their lives.