Breakthrough in Beauty™Pillars of Proof

Pillars Of Proof

Breakthrough in Beauty™ is about truth in beauty. Our three pillars set Breakthrough in Beauty apart from any other beauty company.

  • The Search

    Using an unbiased, independent panel of beauty experts from a wide number of disciplines to find the most interesting and efficacious undiscovered new beauty products.

  • the Science

    We test, test, and then test again. Once our winner is chosen, we go "back to the drawing board" with the product to make sure it passes our own rigorous scientific testing, clinical studies, and real-women user groups.

  • The Solution

    Breakthrough in Beauty winners are exposed to millions of women through our multimillion-dollar direct response television (DRTV) marketing campaigns that also include catalog sales and online sales. We extend this multichannel marketing effort by submitting our products for global beauty awards and actively promoting those awards.
Diagram showing Pillars of Proof (click for full size)