Submission Criteria
Do you have a BREAKTHROUGH beauty product?
If you have a great product or technology for the beauty industry and want to get it to millions of women, then you need the right partner.
We have a breakthrough vision
Breakthrough in Beauty™ represents an evolution in the beauty industry. We take undiscovered concepts, and incubate them and provide them with growth opportunities and guidance, thus allowing them to thrive and become irreplaceable in women's lives.
We give beauty entrepreneurs like you a voice and much needed expertise and resources
The beauty entrepreneur and their latest product breakthroughs are locked out of most distribution channels. The line between science and beauty continues to fade as compelling, safe, and effective new products are made available to the marketplace. Each year many breakthrough products do not make it to the consumer because they lack the business resources backing them to get them to market. The beauty industry changes rapidly and consumers insist on the latest and greatest products that provide exceptional performance. New products need a platform from which they can launch into the marketplace with appropriate exposure for true market penetration.
Breakthrough in Beauty is the perfect platform from which to launch and find amazing yet undiscovered beauty products.
We are on the search again for one true breakthrough
The Breakthrough in Beauty search involves the review of thousands of products each year submitted by chemists, formulators, research labs, and beauty entrepreneurs alike to find the best professional-level products on the market. Winners of this search are chosen after passing rigorous tests in our product evaluation laboratory, which triple-tests all product claims. If the product features the Breakthrough in Beauty winner seal, then you know that it has been extensively reviewed and tested by leading doctors, scientists, and consumer experts.
We search for innovative products that really work, fit women's needs, and make a positive impact in women's lives—in all beauty, skincare, and cosmetic categories. Our customers can rest assured that the Breakthrough in Beauty portfolio of brands delivers on promises. Many beauty products may not back up their promises with a money-back guarantee, but we do! As a matter of fact, we back up our products with one of the longest guarantees in the industry.
We are most interested in products beyond the conceptual stage that are either in limited distribution or are ready to be brought to market quickly.
What we are searching for today
We're currently looking for innovative products that work, fit women's needs, and make an important difference in women's lives—in all beauty, skincare, and cosmetic categories. We're most interested in products beyond the conceptual stage that are either in limited distribution or are ready to be brought to market quickly, and that have approximately four to six offerings. This year we are focusing on one-of-a-kind beauty products that fall into one or more of the following categories:
- Color cosmetic offerings
- Natural-ingredient appeal
- Advanced technology
- Ingestible beauty supplements
How it works
We are actively looking for a great beauty product line to invest in. By submitting your business proposal, we will analyze your plans, provide specific feedback as to your strengths and weaknesses, work with you to improve your plans, and, if you are ready, perhaps form a partnership that will transform your beauty product into a household name. The submission process is detailed below—rest assured, you do not have to complete it in one sitting.
So, congratulations . . . This is the first step in getting your beauty product into the homes of millions of consumers. Whether you are a start-up company or an early-stage, revenue-generating company needing to get to that next level, you have come to the right place.
Three easy steps:
- STEP 1: Tell us a little about yourself and your product.
- STEP 2: Sign the Beauty Product Submission Agreement.
- STEP 3: Submit a Beauty Application Form.
We do not sign Nondisclosure Agreements (NDAs). We receive so many plans each week that, if we signed every NDA request, we would quickly be swamped with legal documents. Our reputation depends on our professionalism and our ability to maintain the trust of the entrepreneurs with whom we work. We will take care to keep your materials confidential. Please note that these items will not be returned to you.
We are not accepting submissions for nail care products, machinery equipment, or beauty accessories at this time.
Please mail or fax your completed business application package to:
Attn: Marina J. Randolph
Breakthrough in Beauty
8383 Wilshire Blvd., Suite 1050
Beverly Hills, CA 90211
(323) 904-5646
Email inquiries to: questions@BreakthroughinBeauty.com
Process and Timeline
Breakthrough in Beauty will review every submission received. It is our goal to acknowledge that we are in receipt of all of your completed materials and answer any questions you have within 30 days. You will be contacted via mail and email. The decision process may take up to 3 months.
If you are chosen to be our Breakthrough in Beauty winner, we will begin to plan all aspects of bringing your product to market. This might include everything from further product testing to packing to a full-scale marketing effort. See our Frequently Asked Questions for more details and the current timelines.